RIGHT AT THE CENTER OF THINGS
The Central Group coordinated the entire project, building the store environment, ensuring that the contractors, brand, tech and location were all in the right place at the right time for a successful launch.
BOOSTING BEVERAGE SALES
Incremental beverage and snack sales soared with the new Game & Go store opening. Average weekly incremental sales of $3000 were a big boost for Dave & Busters AND their customers.
A WIDE RANGE OF OFFERINGS
Game & Go checkout-free store offers pre-packaged snacks, beverages, some over-the-counter pain medication and even canned beer and wine (an attendant check ID, and when not present the fridge is locked). The store offers approximately a thousand SKUs. The store is located in the Midway section of the complex, close to all the games.
NO HIT TO RESTAURANT SALES
Dave & Busters was happy to report that there was no equivalent reduction in their existing food and beverage sales from their sit-down restaurants.
RESULTS
100% INCREMENTAL SALES
INCREMENTAL BEVERAGE AND SNACK SALES SOARED IN THE NEW GAME & GO STORE OPENING. AVERAGE WEEKLY INCREMENTAL SALES OF $3000 WERE A BIG BOOST FOR DAVE & BUSTERS AND FOR THEIR CUSTOMERSAND their customers.
