Performance @ Retail
Central is focused on client value and we have developed a proprietary Performance @ Retail model – P@R – to ensure measurable results for our clients. This unique P@R methodology informs product design in a way that increases point-of-sale purchases and brand loyalty, and also offers measurable cost-saving and margin efficiencies for our clients.
Products & Services
Strategic Planning defines activities and methods to achieve performance goals:
Shopper Research & Marketing
Focus Group Testing
DDI: Data-Driven Insights
Creative Strategy and Services
Retail Program Strategies
Perfect Store Design
North American Logistics
Multiple B2B Proprietary Systems and Processes support retail performance:
Webstore Ordering Platform for Field Agents
Instore On-Demand E-Commerce for Retailers
Temporary and Permanent Display Programs
Retail Store Systems:
Portable and reusable “ecoSHOPs”
Vertically-integrated Products ensure a “total retail solution”:
Corrugated Raw Material Manufacturing
Mixed Materials Manufacturing
Temporary Display Manufacturing
Permanent Display Manufacturing
Retail Packaging Manufacturing
Digital and Offset Printing
Pre- and Post-print Flexo Printing
Fulfillment and Co-Packing
Renewable resources and “Green” initiatives have always been part of the fabric of our company. These Featured Innovations are exciting and emerging new technologies that continue our long tradition of advocating retail sustainability and a healthy planet for us all.
The Central Advantage
Performance @ Retail is built from a foundation of strong data and actionable insights.
We develop strategies that increase retail performance by combining award-winning design with predictive industry and category research.
Our proprietary analytics and customized dashboard reporting measure results and enable decision support to continually improve client programs.
Our many industry certifications demonstrate our expertise in our own industry as well as in our clients’ fields, and are proof of our leadership and professionalism.
Central Graphics & Container Group Ltd.
Performance-driven marketing-at-retail solutions
• Design Services
• POP Merchandising
• Retail Display
• Specialty Packaging
• E-commerce Solutions
Packaging Technologies Inc.
High-impact, retail-ready POS corrugated packaging & displays
• Product Design
• Digital Printing
• Flexographic Preprint
• Vendor Management
Independent Corrugator Inc.
Specialty corrugated products for retail displays & packaging
• Corrugated Paper Sheets
North America Testing Services Inc.
Full Service Package Testing Lab
• Transit testing
• Retail Installation Testing
Ready to find out how Central’s Performance @ Retail methodology can help you grow your success?