GETTING INTO THE GAME
CCM came to us for a display that would get players into the middle of the action while they shopped for skates. They needed to feel the excitement of the game while getting a complete understanding of the technical features of the three models on display
AND THE FIRST STAR IS....
Our concept was to present the skates as the 3 stars of the game. The three models were placed on a pedestal display with lift-to-learn tech built in. Customers could pick up and handle the high performance skates, feeling the weight, balance and form. Lifting a skate triggered a built-in display that provided additional technical information.
PUT ON A PEDESTAL
Using materials selected for durability and longevity, the display was built using heavy-gauge sheet metal for a stable base, a hero pedestal that held the “3 stars”, and a 42” display that was activated when a skate was picked up.
TOP OF THE CONFERENCE PERFORMANCE
The display's innovative design and brand-heavy approach, helped lift the 3 performance lines of skates featured on the display.
RESULTS
11% INCREASE IN SALES
OVER NON-FEATURED MODELS
