FINDING A CONNECTION
Tetley wanted their displays to make a stronger product connection with their target audience - active, health-conscious women. We used our proprietary insights to help drive both the graphics and the design of the display
SAME, ONLY BETTER
The shape of the display was designed with premium, curved lines and appealing, lifestyle imagery that gave a premium look and feel, but held fast to Tetley's well-established brand standards and marketing campaigns
FLEXIBLE TO BE NATIONAL
The display structure had 4 simple components with bilingual graphics cards that could easily be swapped out for a truly local execution on a national sale
DISPLAY IN DEMAND
The success of this display program was indisputable. Not only did national demand for the program increase by 23%, but the principles that drove the design are still very much a part of Tetley's national display programs today
RESULTS
23% INCREASE
IN DISPLAYS SHIPPED OUT
