MUCH MORE THAN A HALF-BAKED IDEA
In order to compete with trendy, local bakeries, this nation-wide retailer was looking to create a refreshed in store destination for the in-store baked bread category.
A WORK OF ART
We proposed straying from the standard, run-of-the-mill bread aisle, into a refined, artisanal-styled destination revamp.
THE RIGHT INGREDIENTS
Combining elements of enhanced shopper navigation, communication, and artisanal graphics, this nationwide reinvention enhanced shopper appeal and drive higher conversions.
BAKED TO PERFECTION
This close collaboration between retailer and category champions is yielding spectacular double-digit results while providing a refreshed destination in store.
RESULTS
DOUBLE-DIGIT INCREASE
IN CATEGORY SALES
