Central worked hand-in-hand with category leadership at Mars and national retailers to create this innovative end-cap solution that drove the highest-recorded weekly sales results for the category at Walmart.
The display was available with both static and digital signage options and provided high-impulse features such as dispensing chutes and 3-dimensional graphic treatments to attract and engage shoppers. In addition, the unit was optimized for store labour and restocking. After a successful pre-test and measure phase, this end-cap display performed a remarkable 30% sales increase in single bars.
